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Get 3000億円の事業を生み出す「ビジネスプロデュース」戦略 なぜ、御社の新規事業は大きくならないのか? (Japanese PDF

By 三宅 孝之,島崎 崇

ISBN-10: 4569824293

ISBN-13: 9784569824291

日本企業から「世界を制するビッグビジネス」が生まれなくなって久しい。実際、「既存事業がジリ貧なので新しいことを始めないとまずい、なのに始められない。始めても大きく育たない……」という話はよく耳にする。そうしたなか、株式会社ドリームインキュベータは、この10年近く、事業創造型のプロジェクトを多数手掛けてきた。その中でつかんだ「ビジネスプロデュース」という方法論を、はじめて明らかにしたのが本書である。ビジネスプロデュースとは、「社会的課題を取り込み、それを解決する形での構想を描き、その実現に向けた仲間づくりをして連携していく。それによって数百億、数千億円規模の事業を創出していく」というものである。本書では、その進め方、注意点を五つのステップ(構想、戦略、連携、ルールづくり、実行)に分けて解説。さらに、ビジネスプロデュースを疑似体験できる、大手ハウスメーカーの経営企画室長を主人公にした架空ストーリーも収録した。冒頭のような課題を抱えている経営幹部・ミドル層は特に必読。

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3000億円の事業を生み出す「ビジネスプロデュース」戦略 なぜ、御社の新規事業は大きくならないのか? (Japanese Edition) by 三宅 孝之,島崎 崇


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